It's Basic Denim × Next Gen Agency

A creator-led launch moment built to make a new collection impossible to scroll past.

The Challenge

As a growing fashion brand, It's Basic Denim wanted to increase brand awareness within the Dutch market while introducing its denim collection through authentic creator content. Rather than relying on traditional advertising, the goal was to position the brand naturally within the everyday style of fashion creators and build credibility among a highly relevant audience.

The Approach

We developed a creator-first influencer campaign featuring five fashion and lifestyle creators from Next Gen Agency. Each creator produced platform-native content across Instagram and TikTok, showcasing how It's Basic Denim could be styled in their own way. Instead of scripted product promotions, creators were encouraged to integrate the jeans into their everyday wardrobe, creating authentic styling videos, outfit inspiration and lifestyle content that felt natural to their communities.

The Result

The campaign generated over 69K+ impressions across 10 content assets, created by 5 creators. With an engagement rate of 2.7%, the campaign outperformed the average benchmark for fashion micro-influencer campaigns, demonstrating that authentic creator storytelling successfully resonated with the target audience. By working with niche creators across multiple platforms, the campaign achieved a CPM of <€35, well within the Dutch benchmarks, delivering efficient brand awareness while maintaining strong engagement and meaningful audience interaction.