Collistar × Next Gen Agency

A creator-led campaign designed to launch the new Hydra Body line while reigniting awareness for Collistar's hero products.

The Challenge

Collistar aimed to launch its new Hydra Body line while simultaneously driving renewed awareness for its existing hero products, the Magic Drops and Protective Drops and their beauty line. The challenge was to introduce the new body care range while reinforcing the relevance of Collistar's best-selling products through authentic creator storytelling that naturally fit into their daily beauty routines.

The Approach

We developed a creator-first influencer campaign featuring four beauty and lifestyle creators from Next Gen Agency. Each creator showcased the Hydra Body products, Magic & Protective Drops and beauty products into their own skincare and beauty routines, creating platform-native content across Instagram and TikTok.

Rather than producing highly branded advertisements, creators were encouraged to showcase the products in an authentic way, resulting in relatable GRWM videos, skincare routines, product demonstrations and lifestyle content that aligned with their communities.

The Result

The campaign generated over 119,000 impressions across 7 content assets, created by 4 creators. With an Engagement Rate of 1.53%, the campaign performed in line with the average influencer management benchmark, while delivering a highly efficient CPM below €25, outperforming the average benchmark of €25–€35. The combination of launching a new product line and reintroducing existing hero products resulted in strong awareness.