American Eagle × Next Gen Agency

A creator-led influencer campaign designed to strengthen American Eagle's brand awareness through authentic fashion and lifestyle content.

The Challenge

American Eagle aimed to increase brand awareness by reaching relevant audiences through authentic creator storytelling. The challenge was to showcase the brand in a natural, relatable way while generating strong visibility and maximizing the efficiency of the campaign's media investment.

The Approach

We developed a creator-first influencer campaign featuring five fashion and lifestyle creators from Next Gen Agency. Each creator integrated American Eagle into their personal style and everyday moments, producing platform-native content across Instagram.

Rather than relying on traditional advertisements, the campaign focused on authentic outfit inspiration, styling content and lifestyle storytelling that resonated with each creator's community. Selected content was further amplified through paid media boosting to maximise reach and visibility.

The Result

The campaign generated over 1.6 million impressions across 23 content assets, created by 5 creators. With a CPM below €4, the campaign significantly outperformed the average influencer marketing benchmark of €25–€35, delivering exceptionally cost-efficient brand awareness.

The overall Engagement Rate of 0.21% was influenced by the high proportion of Instagram Stories, a format primarily focused on reach rather than measurable engagement. Combined with strategic paid media amplification, the campaign successfully delivered extensive brand visibility at a highly competitive cost.